The People Behind the Equipment
Broadcast professionals who built a service around what creators actually need.
Where It Started
The company began in a repurposed storage unit in Birmingham. Two colleagues—both camera operators with over a decade in live television—noticed something odd: independent content creators were struggling to access the same quality gear that broadcast facilities took for granted.
Podcasting was growing rapidly, yet most rental houses catered to film productions with day rates that made no sense for a weekly audio show. Creators either overpaid for cinema-grade equipment they did not need or settled for consumer gear that compromised their output.
We saw a gap and decided to fill it. Our initial inventory fit on three shelving units—microphones, a few audio interfaces, basic lighting kits. Word spread through podcast communities, and within eighteen months, we had outgrown that first space twice over.
Our Founding Principle
Professional results should not require a broadcast budget. Every creator, regardless of audience size, deserves access to reliable, well-maintained equipment suited to their actual needs.
Company Timeline
Key moments in our growth from a small rental operation to a full-service equipment provider
First Operations
Launched from a single storage unit with an inventory of 40 audio and lighting items. Served local podcasters in the West Midlands region.
National Delivery
Introduced tracked courier dispatch across the UK. Opened a dedicated warehouse facility with 300+ equipment pieces in rotation.
Video Equipment Added
Expanded into camera systems, lenses, and video accessories following demand from clients producing video podcasts and interview series.
Production Services Launch
Hired our first full-time crew members to offer on-site filming, setup, and technical operation for corporate and agency clients.
Studio Setup Consultancy
Began advising clients on permanent studio builds, from acoustic treatment to equipment selection and workflow design.
3,000+ Projects Milestone
Reached a cumulative total of over three thousand equipment rentals and production bookings. Expanded technical support team.
What Guides Our Work
Core principles that shape every equipment recommendation and service delivery
Practical Expertise
We have operated this equipment professionally. Recommendations come from real experience, not spec sheets or marketing claims.
Honest Assessment
We will tell you if lower-cost gear meets your needs. Upselling equipment you will not fully use helps no one long term.
Responsive Support
Equipment issues do not wait for business hours. Our support channels prioritise speed because your production schedule depends on it.
Rigorous Maintenance
Every item is inspected, cleaned, and tested between rentals. Preventive servicing catches problems before they affect your shoot.
Leadership Team
The people who set direction and ensure quality across our operations
David Mitchell
Co-Founder & Operations Director
Former camera operator with fifteen years in live television. Oversees equipment procurement, warehouse logistics, and quality control.
Rachel Parkes
Co-Founder & Client Services Lead
Background in broadcast audio engineering. Manages client relationships, custom project scoping, and technical support operations.
Thomas Lin
Production Services Manager
Joined from a media agency. Coordinates on-site crews, filming schedules, and post-production partnerships.
Emma Carter
Technical Consultant
Specialist in studio design and workflow optimisation. Advises clients on permanent installations and equipment integration.
How We Approach Equipment Selection
Not everything on the market deserves a place in our inventory. We evaluate gear across multiple criteria before stocking it:
Build Quality
Will it survive regular transport and varied handling? Rental equipment endures conditions most personal gear never faces.
Performance Consistency
Does it deliver the same results shoot after shoot? Some gear degrades unpredictably. We avoid those products.
Serviceability
Can we repair it efficiently? Products with sealed components or limited parts availability become liabilities in a rental context.
Value Alignment
Does the price-to-performance ratio make sense for our clients? Premium does not always mean better for every application.
"We test everything ourselves before it reaches a client. If it frustrates us, it will frustrate them."— David Mitchell, Co-Founder
Equipment Refresh Cycle
We rotate inventory on a three-year cycle for heavily used items. Older equipment is either sold at reduced prices or donated to educational programmes training the next generation of content creators.
By the Numbers
A snapshot of our current operations and reach
Sustainability Commitment
Responsible practices across our equipment lifecycle
Extended Product Life
Proper maintenance extends usable lifespan significantly. Equipment that might be discarded after two years often serves clients well for five or more in our care.
Rental Over Purchase
Renting reduces overall production. Fewer individual units are manufactured when equipment is shared efficiently across multiple projects and users.
Responsible Disposal
End-of-life equipment is processed through certified e-waste handlers. Functional items are refurbished and donated rather than discarded.
Work With Us
Whether you need equipment for your next project or want to discuss a studio setup, our team is ready to help.
Get in Touch