Privacy Policy
How we handle and protect your personal information.
Last updated: January 2024
imbitanomo Ltd ("we", "our", "us") operates the imbitanomo.com website and provides audio and video equipment rental, sales, and production services. This Privacy Policy explains what personal data we collect, why we collect it, and how we use it when you interact with our services.
Information We Collect
Information You Provide Directly
When you enquire about our services, place an order, or communicate with us, you may provide:
- Name and contact details (email address, postal address)
- Company or organisation name
- Project details and equipment requirements
- Payment information for transactions
- Delivery addresses for equipment dispatch
- Identification documents (where required for high-value rentals)
Information Collected Automatically
When you visit our website, certain technical data is gathered automatically:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages visited and time spent on site
- Referring website or source
- Device type and screen resolution
How We Use Your Information
We process personal data for the following purposes:
- Service delivery: Processing rental bookings, equipment sales, and production service requests
- Communication: Responding to enquiries, providing quotes, and sending booking confirmations
- Account management: Maintaining records of past transactions for returning clients
- Legal compliance: Meeting our obligations under applicable laws and regulations
- Website improvement: Analysing usage patterns to enhance site functionality
- Security: Protecting against fraudulent activity and unauthorised access
Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we process your data based on:
- Contractual necessity: Where processing is required to fulfil a rental agreement or sales order
- Legitimate interests: For business operations, security, and service improvements where these do not override your rights
- Consent: Where you have explicitly agreed to certain processing activities, such as marketing communications
- Legal obligation: Where we must comply with legal requirements
Data Sharing
We may share personal data with:
- Courier services: To deliver and collect equipment
- Payment processors: To handle transactions securely
- Professional advisors: Legal, accounting, or insurance providers as necessary
- Regulatory bodies: Where required by law
We do not sell personal data to third parties. Any sharing is limited to what is necessary for our operations.
Data Retention
We retain personal data only as long as necessary:
- Transaction records: Seven years (for legal and accounting purposes)
- Enquiry correspondence: Three years from last contact
- Website analytics: Twenty-six months
- Marketing consent records: Until consent is withdrawn
When data is no longer needed, we securely delete or anonymise it.
Your Rights
Under data protection law, you have rights including:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your data in certain circumstances
- Restriction: Request limits on how we process your data
- Portability: Receive your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests
- Withdraw consent: Remove consent where processing relies on it
To exercise these rights, contact us at [email protected]. We will respond within one month.
Data Security
We implement appropriate technical and organisational measures to protect personal data, including:
- Encrypted connections (HTTPS) for all website traffic
- Secure storage systems with access controls
- Regular security assessments and updates
- Staff training on data protection practices
International Transfers
Your data is primarily stored and processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner's Office.
Changes to This Policy
We may update this Privacy Policy periodically. Significant changes will be communicated via our website. The "Last updated" date indicates when the policy was most recently revised.
Contact Us
For questions about this Privacy Policy or our data practices:
imbitanomo Ltd
Unit 14, Waterside Business Park
Aston, Birmingham B7 4JX
Email: [email protected]
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at imbitanomo.com if you believe your data has been handled unlawfully.